My life five years ago looked completely different than my life today.
After years of trying to mold myself into the corporate world, I began to listen to the quiet voice inside me craving creative freedom. Initially, I celebrated the security and successes of my office job, but deep down, I felt disconnected from my work. When I dared to dream of a life where my work reflected my values, I made the bold decision to leave my job.
Suddenly, I was navigating the unpredictable world of entrepreneurship. I dreamed of creating meaningful brand stories for businesses but was often bogged down by doubts. It wasn’t until I started working with wellness brands and saw the profound impact of a thoughtful, intentional approach that I realized how powerful design could be. Focusing on what I loved most—crafting narratives and designs that embody the essence of holistic wellness—brought me clarity. This shift in perspective transformed my uncertainty into confidence, paving the way for Alder & Ink Design Studio. I embraced my role as a brand storyteller for natural-minded beauty and wellness providers.
Now, I channel this passion into helping wellness businesses find their voice and identity, creating brands that resonate deeply and flourish with simplicity.